The World is Theirs. Make Sure They Milk It.

As a mom, you know each and every kid has something awesome inside of them – and every day, kids show us how they’re choosing to milk it in inspiring ways.

Whether their world is the boxing ring or bmx track, dance studio or diamond, or something else completely, there’s no limit to what kids can do... especially when they’ve got the nutrition they need to be their best.

If you’re wondering whether your dancer or baseball star is getting the right nutrition, check out milk. Real milk has essential nutrients (like potassium, vitamin D, calcium and high-quality protein) that can help your kids grow strong.[1],[2],[3],[4]

No matter how your kids are choosing to milk it, let’s fuel what makes them great – and watch as they show you what really matters to them, and all the awesome things they’re capable of!

The world is yours. Go get it.


Dancers Soar


Swing for the Fences


Go Big and Crush It


There’s always more awesome to be had, so head over to the Milk It! YouTube channel and subscribe for more videos to watch with your kids.


[1] Wiley AS. Does milk make children grow? Relationships between milk consumption and height in NHANES 1999-2002. Am J Hum Biol. 2005;17:425-441.

[2] Ruffing JA, et al. Determinants of bone mass and bone size in a large cohort of physically active young adult men. Nutr Metab. 2006;3:14.

[3] Rockell J, et al. Two-year changes in bone and body composition in young children with a history of prolonged milk avoidance. Osteporos Int. 2005;16:1016-1023.

[4] Goulding A, et al. Children who avoid drinking cow’s milk are at increased risk for prepubertal bone fractures. J Am Diet Assoc. 2004;104:250-253.